To Michael Cammarata, It’s all about the consumer. Utilizing social media and other digital platforms is a direct line to your audience, how they feel, what they want. This is called-focus group at your fingertips. For example, when Schmidt’s fans were asked via social what scents they were interested in – an alarming response for both rose and vanilla came as the top two scents. And when Schmidt’s combined those in one deo stick formula, Rose + Vanilla, ultimately becoming one of its best-selling products and signature line scents.
As helpful as these tools can be, it’s equally important to be wary of competitor sabotage. Competitors can generate negative product reviews and use bots and fake profiles to start combative narratives among other brand fans.
Cammarata becomes the new parent of a rambunctious Siberian Husky puppy named Rico.
Advice from Michael Cammarata around failure, resilience, leadership or life in general are:
1. Welcome change.
2. You’ll only be as good as the people you surround yourself with.
3. Always recognize and empower your employees.
4. Hope for the best, prepare for the worst.
Business and life can throw some curve balls. As long as you approach your challenges and failures with an open mind, willingness to change, and a strong team or support system , you will overcome.